Les vidéos "choc" du "Environmental defense fund"
Spots autour du réchauffement climatique conçus pour le fond de défense de l’environnement :
"Polar Bear" (durée :30 secondes)
Dans la même lignée, voir aussi la campagne de sensibilisation sur le réchauffement climatique pour la plus grande association portugaise de protection de l'environnement Quercus ici (durée : 1 min).
Extrait du site de Environmental defense fund, pour identifier son positionnement :
http://www.fightglobalwarming.com/viewads.cfm
About Us
Environmental Defense
Environmental Defense, a leading national nonprofit organization, represents more than 500,000 members. Since 1967, Environmental Defense has linked science, economics, law and innovative private-sector partnerships to create breakthrough solutions to the most serious environmental problems. We have a strong history of finding solutions, from our pioneering efforts to eradicate DDT to cutting-edge hybrid truck work with FedEx (see highlights of our work and visit our main Web site).
We've launched this campaign as a wake-up call. Global warming is the most serious environmental challenge of our time. It is more urgent and its dangers are more fundamental than most Americans realize. This campaign seeks to educate Americans about how quickly we must act, and give concrete steps that people can incorporate into their lives to fight global warming.